Our Team

  • John Fornaro

    Publisher of BoardRoom magazine
    CEO of the Association of Private Club Directors (APCD)

    John G. Fornaro is president/CEO of The Association of Private clubs and Directors. He is also publisher/owner Boardroom magazine LLC, which publishes BoardRoom magazine, a bi-monthly publication founded 17 years ago and aimed at educating and informing boards of directors in the private club industry.

    He is also CEO of the Distinguished Club Program LLC, a division of BoardRoom magazine, which offers a club specific rating system providing national recognition for the club, management and its staff. John is CEO/president Boardroom Institute LLC, another division of BoardRoom magazine, providing an online training and orientation program for private club boards of directors. The objective is to help clubs operate efficiently by optimizing the relationship between the volunteers and the paid executives through collaborative governance.

    He is also co-founder of Professional club Marketing Association, an organization aimed at furthering the interests of private club membership marketing directors; a part owner of Bella Collina Towne and Golf club in San Clemente and a speaker, writer and consultant for the private club industry.

    He has visited over 1,000 private clubs during his 20 years in the private club industry. John lives in Laguna Beach, California.

  • Tarun Kapoor, CHE

    CEO and Managing Director at Kapoor and Kapoor
    Dean of Education at BoardRoom Institute

    Tarun Kapoor holds a M.B.A. from Michigan State University, a B.S. from the University of Wisconsin - Stout and has earned his CHA and CHE credentials from the American Hotel & Lodging Association. In September 2006 Mr. Kapoor retired as professor in the Collins School of Hospitality at Cal Poly Pomona, where he was the founding director of the professional development Institute, the school's industry service arm. He is the president and managing partner of Ascension Hotels, LLC, an active owner and operator of several full and limited services hotels in the U.S. including Crowne Plaza, Holiday Inn and Best Western.

    Mr. Kapoor's 30 plus years of industry experience, first as managing director of luxury international hotels, and then owner/operator of three critically acclaimed restaurants and several hotels in the U.S., have gained him respect as a management expert and have enabled him to advise and consult for hospitality organizations throughout the world. Mr. Kapoor is frequently quoted in business and hospitality publications, has been extensively published in the field of strategic planning and is a sought after expert witness in hospitality cases.

    Mr. Kapoor has been a featured speaker for many conventions and trade shows including the Southern California Society of Association Executives, the International Hotel, Motel and Restaurant Show, the National Restaurant Association, the Club Managers Association of America, and the Asian American Hotel Owner's Association. Mr. Kapoor has extensive experience in consulting for large Fortune 100 companies, including Proctor & Gamble and boutique organizations like Alliance Hospitality and the Bel Air Country Club.

  • Cheryl Baldridge

    Program Director, BoardRoom Institute (BRI)

    Cheryl Baldridge brings over 15 years of agency experience in strategic investor/public relations, marketing and communications to BRI. Her expertise has been employed in an array of industries including, automotive, banking, retail, high tech, food, healthcare and private education. Ms. Baldridge holds a Masters from the University of London and a Bachelor of Science from UCLA.

  • Bill Thomas

    Executive Vice President of APCD and BoardRoom Institute

    Bill Thomas brings more than 25 years of senior management experience to the Association of Private Club Directors and BoardRoom Institute. His corporate experience includes responsibility for revenues in excess of $100 million annually for a NYSE listed company. His entrepreneurial experience includes founding several successful companies including BioScientific, Inc., the leading supplier of organic products for agriculture and golf course care. Mr. Thomas continues to serve on various boards and is responsible for member education at the APCD. He holds a B.S. degree from Arizona State University and completed his graduate studies at UCLA.

  • Dave White

    Editor of BoardRoom magazine and BoardRoom Institute

    An accomplished journalist, Mr. White has extensive experience in print (magazines and newspapers), radio and television as a researcher, writer, editor, publisher, performer and producer. He was a university teacher and adult educator, teaching classes on the media, news and magazine writing and editing, and personal development. He received his Bachelor and Master of Arts degrees from the University of Alberta.

  • Heather Arias de Cordoba

    Creative Director and Associate Editor of BoardRoom magazine
    Project Manager and Design Director of BoardRoom Institute

    Heather Arias de Cordoba is a recognized and accomplished designer and artist, with more than 17 years of club industry experience in marketing, branding, art direction and design. She has won many awards for both print and animation work, including a share of an Emmy for the cartoon "Where on Earth is Carmen San Diego?" Ms. Arias de Cordoba has taught classes on graphic design, branding and marketing to the private club industry. She is educated in Fine Arts from the University of Calgary and public relations from Mount Royal College in Calgary.